In an expanding family office market, one of the main trends is the pursuit of investment diversification, with a focus on alternatives such as private equity, private credit, and venture capital. There has been notable growth in equity participation in real estate ventures rather than direct property acquisitions.
In recent years, many family offices have shifted toward this type of structure due to several factors — greater flexibility, reduced risks, and higher return potential. However, one of the biggest challenges remains ensuring the continuity of wealth. According to a PwC study, only 36% of family businesses survive into the second generation.
Investment Trends: Increase in alternative investments, focus on fixed income due to economic and geopolitical uncertainties, and challenges in succession planning.
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