According to estimates from IDC (International Data Corporation), the Artificial Intelligence (AI) market in Latin America is expected to reach US$ 17.4 billion by 2027, driven primarily by the growth of generative AI and the increasing demand for operational efficiency.
In a study conducted by IDC at the request of Lenovo, 500 IT and business executives were interviewed to understand the challenges and perspectives surrounding AI adoption. One of the main findings revealed that by the end of 2025, 50% of technology investments will be directed toward generative AI, focusing on automation and personalization.
This movement reflects the growing priority that companies are giving to AI as a tool to transform operations and enhance customer experience.
Artificial Intelligence is transforming the world.
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